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Top : CRM Customer Relationship Management: CRM or customer relationship management means: CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. Learn how technology can help improve customer service and customer contact.
Articles:
What Is Data Mining? (CRM Help)- by Robert Bacal
Data mining is really a fancy term for a process to help you understand and stay in touch with your customers, so you can provide individualized service, and customer service options. Here's a simple explanation, including the relationship of data mining to CRM.
(Added:
28-Oct-2006
Hits:
465
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The ABCs Of CRM Success- by William Band
Achieving exceptional value from customer-centric technologies is possible if they're rooted in business strategy and execution
(Added:
18-Jan-2006
Hits:
190
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Is Your CRM (Customer Relationship Management) System Doomed To Fail- by Perry Norgarb
CRM software is only as good as the information it contains. Fortunately one of the most common reasons cited for the high failure rate of CRM systems - poor data quality - is also one of the easiest to avoid.
(Added:
21-Mar-2006
Hits:
181
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How to Manage Key-Client Marketing- by Ed Poll
Customer Relationship Management is partly a marketing process. The author uses a rather a unqiue simile for client retention -- one you won't soon forget. But also, the article does much to explain the role of customer relationship management in business.
(Added:
5-Nov-2004
Hits:
408
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Avoid The Marketing Doom Loop- by Janice Scalan
According to this article you do not want to be embroiled in the marketing doom loop. You do want to provide your customers with reputable customer service and you can do this by sharing your insights with the buyers of your porducts or services. See where your company's marketing efforts should be expended.
(Added:
13-Nov-2004
Hits:
304
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Customer Service Goes Wireless- by Samuel Greengard
The concept of customer relationship managment is to improve the interface between clients and company. This article is a discussion of the many merits of using wireless technology to improve the client company relationship and to provide real-time information that will benefit the customer.
(Added:
14-Nov-2004
Hits:
460
)
