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Top : CRM Customer Relationship Management: CRM or customer relationship management means: CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. Learn how technology can help improve customer service and customer contact.
Articles:Breaking the Ice and Winning Over the Client! - by Robert MomentBreaking the ice is important to winning over your client and this article explains why this is so. For tips on how to break the ice with potential clients and retaining their loyalty to your business, read this article. (Added: 17-May-2006 Hits: 103 ) CRM: The Past and the Future - by Barton Goldenberg Born of contact management applications 25 years ago, enterprise software systems have come a long way. (Added: 18-Jan-2006 Hits: 186 ) Who's the Boss? - by Frederick Newell In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, author Frederick Newell reminds us who should really be in charge. (Added: 27-May-2005 Hits: 179 ) How to Manage Key-Client Marketing - by Ed Poll Customer Relationship Management is partly a marketing process. The author uses a rather a unqiue simile for client retention -- one you won't soon forget. But also, the article does much to explain the role of customer relationship management in business. (Added: 5-Nov-2004 Hits: 160 ) Customers R Us - by Phil Davies it's worth keeping in mind that CRM is just technology, not a talisman that can create an immediate, lucrative bond with customers. No technology, no matter how many customer "touch points" it encompasses and how well it integrates with existing systems, is of any use to a company that can't envision how it wants to interact with current and prospective customers. And humans, by definition, must remain an integral part of any attempt to automate those interactions. Computers don't engage in relationships (at least at this stage of cyber-evolution); people do. (Added: 1-Jun-2005 Hits: 164 ) Maximizing The Benefits Of CRM - by Byron G. Sabol Although few law firms deny that CRM is beneficial, creating an insitutionalised firm-wide CRM culture is the real challenge facing today%u2019s lawyers. International law firm consultant Byron Sabol reveals the key ingredients for a successful CRM strategy, with particular focus on client surveys and feedback (Added: 5-Nov-2004 Hits: 286 ) Related Categories: Pages Updated On:
28-Jan-2008
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