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Defusing Hostile Customers Workbook (Third Edition2010): A Self-Instructional Workbook For Public Sector Employees

 

Amazon reviewer Autumn Bells says:

Robert Bacal has filled a niche that has been empty for too long - customer service literature that focuses on the public sector. Most customer service material is geared toward the private sector - retail, manufacturing, etc. Advice on such topics as winning customer loyalty, pricing, word-of-mouth advertising, etc. doesn't always apply to the world of the government agency, the university, or the Motor Vehicles Department. In many public sector jobs, telling people "no" and telling them what they "must" do is a regular part of the job - and this leads to a natural increase in hostility from patrons. I have researched countless customer service books, programs and resources to use here at our public institution. Not only is Robert Bacal's material one of the only sources geared specifically to the public sector, it is also one of the best sources on handling upset, angry, or hostile customers that I've ever seen - for any type of workplace! Beginning with a four-part model (or process) for defusing hostile customers, he then goes into countless specific tips and techniques that are as practical as they are effective. He goes so far beyond the trite techniques found in other customer service materials to cover topics such as: · how to tell someone "no" in a way that doesn't elicit hostility · handling non-verbal intimidation · verbal self-defense · a step-by-step process for "solving" customer problems · dealing with threats · and much more! Examples of dialogue and written exercises in each section help readers apply the material. We have tried these techniques here at work and the results have been outstanding. I highly recommend this book for anyone who encounters customers, clients, patients, students, or members of the public - whether you work in the public or the private sector. This is the best source on handling customers you can find!


Top : CRM Customer Relationship Management: CRM or customer relationship management means: CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. Learn how technology can help improve customer service and customer contact.

Articles:

Customer Relationship Management - by Erik Peterson
Successful companies treat every customer as unique. Every part of the company (marketing, sales, production, fulfillment, invoicing) works together as a team to achieve a one-on-one relationship with each customer. Here are some suggestions for setting up Customer Experience Management (CEM) and Customer Relationship Management (CRM) in your own business (Added: 2-Nov-2004 Hits: 579 )


Relevancy - The New Black For Online Marketing - by Martin Day
To bypass information overload the key to effective marketing is relevancy. At the heart of a high relevancy marketing initiative will be a Customer Relationship Management (CRM) database. (Added: 21-Mar-2006 Hits: 195 )


How to Manage Key-Client Marketing - by Ed Poll
Customer Relationship Management is partly a marketing process. The author uses a rather a unqiue simile for client retention -- one you won't soon forget. But also, the article does much to explain the role of customer relationship management in business. (Added: 5-Nov-2004 Hits: 479 )


People Make CRM Succeed - by Roger K. Allen
companies that focus only on the technical side of customer relationship management will either fail or achieve only partial success. If an organization is to truly become customer centric it is essential to put at least as much effort into managing the human and organizational sides of change. All of us will do well to remember the lesson from General Schwarzkopf Jr.: It is ultimately human beings and not technology that make organizations succeed. new (Added: 30-Nov-2009 Hits: 125 )


Applying the CRM Strategy: CRM Focuses on Changing to a Customer-Oriented Model - by Duane Sharp
The goal of CRM is to evolve from a marketing-oriented model based on product-centric marketing, to a customer-centric model which focuses on each individual customer. new (Added: 25-Mar-2010 Hits: 150 )


In CRM, Size Matters and Smaller Is Better - by Eric Norlan
A small hotel's use of the Web combined with personal interaction is a perfect example of how you can accomplish the objectives of CRM more effectively and less expensively than big business can. (Added: 10-Apr-2006 Hits: 263 )


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Pages Updated On: 27-Aug-2010 - 15:01:16