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Top : CRM Customer Relationship Management: CRM or customer relationship management means: CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. Learn how technology can help improve customer service and customer contact.

Articles:

Client Relationship Management in Investment Banking - by Louise Lee
Read this CRM point of view in the investment banking industry. CRM benefits are discussed. The author's take on the resulting culutral changes are talked about as well. And the virtues of buying or developing CRM are listed for your benefit. (Added: 6-Nov-2004 Hits: 296 )

Smoothing the Path - Customer Satisfaction Drives Revenue (not technology) - by Challis Hodge
Overcoming CRM Myths With strong financial and logical evidence, it would seem that businesses are well on their way to developing customer service strategies. Certainly, it's clear that your investment in an eCRM solution or live chat software would be recovered over time, right? Surprisingly, that hasn't been the case. The first big myth of CRM is that it's just not worth it. Unfortunately, the return on investment (ROI) calculations that result in such conclusions often focus on cost savings rather than on customer satisfaction. (Added: 24-May-2005 Hits: 327 )

What Is Data Mining? (CRM Help) - by Robert Bacal
Data mining is really a fancy term for a process to help you understand and stay in touch with your customers, so you can provide individualized service, and customer service options. Here's a simple explanation, including the relationship of data mining to CRM. (Added: 28-Oct-2006 Hits: 332 )

Customer Relationship Management Basics - by Scott Hawksworth
Customer Relationship Management (CRM) is a business strategy that is designed to improve customer service. CRM is also aims to increase customer satisfaction, manage the best customers effectively, and gain new quality customers, thus increasing a business’s profitability. (Added: 21-Mar-2006 Hits: 248 )

No-Tech CRM - by Jason Compton
How to improve customer satisfaction without relying on software, servers, and screen pops (Added: 14-Apr-2005 Hits: 413 )

Essentials of CRM Architecture and Engineering - by Micheal Lowenstein
This article is also known as 'What Good Is A Beautifully-Designed Building If It Has A Weak Foundation and Lousy Plumbing?' The author describes fully the seven componments within a Customer Relationship Management framework. These are: strategy, structure, systems, style, staff, skills, and shared values. You'll want to read this article for its good information. (Added: 15-Nov-2004 Hits: 146 )

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