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Top : CRM Customer Relationship Management : Page 4: CRM or customer relationship management means: CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. Learn how technology can help improve customer service and customer contact.
Articles:Avoid The Marketing Doom Loop - by Janice ScalanAccording to this article you do not want to be embroiled in the marketing doom loop. You do want to provide your customers with reputable customer service and you can do this by sharing your insights with the buyers of your porducts or services. See where your company's marketing efforts should be expended. (Added: 13-Nov-2004 Hits: 205 ) CRM Must Be Linked to Value - by Francis Buttle University professor Francis Buttle had written one book and swore he'd never do another. But he was looking for a core CRM textbook for a course he was due to teach. After reviewing and rejecting more than a hundred books on CRM (and becoming a very good Amazon.com customer), he decided to roll up his sleeves and tackle the text himself. That book became Customer Relationship Management: Concept and Tools. CRMGuru founder Bob Thompson interviewed Francis Buttle on May 13, 2004. The interview transcript below was edited for clarity and length. (Added: 5-Nov-2004 Hits: 212 ) Keep Customers Coming Back - by Stewart McKie Read about how using CRM software can help manage your client relationships. Learn the benefits of such using software and decide how it should be used to manage your client relationships. Allow yourself to view your customers a little differently. (Added: 14-Nov-2004 Hits: 386 ) How to Manage Key-Client Marketing - by Ed Poll Customer Relationship Management is partly a marketing process. The author uses a rather a unqiue simile for client retention -- one you won't soon forget. But also, the article does much to explain the role of customer relationship management in business. (Added: 5-Nov-2004 Hits: 363 ) Breaking the Ice and Winning Over the Client! - by Robert Moment Breaking the ice is important to winning over your client and this article explains why this is so. For tips on how to break the ice with potential clients and retaining their loyalty to your business, read this article. (Added: 17-May-2006 Hits: 393 ) Customers R Us - by Phil Davies it's worth keeping in mind that CRM is just technology, not a talisman that can create an immediate, lucrative bond with customers. No technology, no matter how many customer "touch points" it encompasses and how well it integrates with existing systems, is of any use to a company that can't envision how it wants to interact with current and prospective customers. And humans, by definition, must remain an integral part of any attempt to automate those interactions. Computers don't engage in relationships (at least at this stage of cyber-evolution); people do. (Added: 1-Jun-2005 Hits: 241 ) Related Categories: Pages Updated On:
20-Oct-2008
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