The Customer Service Zone & Help Center



Top : Communicating With Customers: Communication with customers and marketing often overlap since the same strategies for communicating effectively with customers also result in good marketing. Here you'll find material to help you use information about your customers to communicate effectively.

Articles:

Chinese Home Site Visits – Tips & Hints - by Josephine Wong
You may only get one opportunity in a home visit and good planning and preparation is important. Here are some tips and hints from recent home site visits in both China and Taiwan. (Added: 22-Feb-2006 Hits: 93 )


The Manager's Guide to Communicating with Customers Collection : HBS Working Knowledge - by Richard Bierck
The battle cry of business, "know thy customer," is heralded in The Manager's Guide to Communicating with Customers Collection. This excerpt by Richard Bierck examines research by HBS professor Gerald Zaltman and consultant Paco Underhill on the downfalls of focus groups. (Added: 19-Jan-2006 Hits: 253 )


Listen Up! - Learn to take advantage of the critical customer communications channel the Web represents. - by John Sviolka
Learn to take advantage of the critical customer communications channel the Web represents. Most companies don't really know what their customers think of them. And the Internet is making the feedback gap worse... (Added: 16-Jun-2005 Hits: 358 )


Setting and Managing Your Customers' Expectations - by George Colombo
In chapter 5 of Killer Customer Care: How to Provide Five Star Service That Will Double and Triple Your Profits, the author discusses one oft-forgotten yet crucial aspect of customer service: setting expectations. (Added: 26-May-2005 Hits: 797 )


Giving Voice To The Customer - by Glen Urban
Businesses that team up with customers will earn trust by advocating on their behalf. Here's a brief plan to get your company started on the customer-centric, trust-filled path. This road map takes you from analysis through strategic planning to implementation and evaluation. (Added: 18-Jan-2006 Hits: 391 )


Back Off! - by Barry Farber
Being friendly is good, but being too chummy to make the sale is not (Added: 27-Jun-2005 Hits: 274 )


Pages Updated On: 28-Jan-2008 - 18:26:07





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