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Top : Communicating With Customers: Communication with customers and marketing often overlap since the same strategies for communicating effectively with customers also result in good marketing. Here you'll find material to help you use information about your customers to communicate effectively.
Articles:
The Impenetrable Account- by Dave Kahle
How do I sell to an account that is firmly in the hands of a competitor?
In one form or another, I hear that question at almost every sales seminar I teach. It's a great question, reflecting one of the most perplexing and frustrating situations every sales person faces. If you haven't yet been faced with this problem, be patient, you will soon be.
(Added:
16-Feb-2006
Hits:
128
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How to Use Your Commercial Customer Information- by Wachovia
Listed below are 12 ways in which you can use customer information to help you build stronger relationships with your business customers. In general, you should always include in ads%u2013and Press Releases%u2013an offer for something other than "more information." Items you offer through any medium should be of intrinsic value, tangible, and carefully targeted to the status of the recipient: Suspect, Prospect, Customer, Client, or Advocate.
(Added:
3-Feb-2005
Hits:
382
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Chinese Home Site Visits – Tips & Hints- by Josephine Wong
You may only get one opportunity in a home visit and good planning and preparation is important. Here are some tips and hints from recent home site visits in both China and Taiwan.
(Added:
22-Feb-2006
Hits:
339
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My Child Has Opie Eye!- by thea Swafford
Are your customers confused about 'Opie Eye'? Read this customer service parable to learn the dangers of communicating with your customers using business jargon that only you understand. Customers need help with acronyms.
(Added:
18-May-2006
Hits:
267
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Customer Support On The Web- by Daniel Scuz and Gerry Gaffney
Customers avoid web-based customer support if information is not relevant, out of date or hard to find. Without a business commitment to addressing these issues, customers will continue to prefer contacting a service representative by phone.
(Added:
22-Feb-2006
Hits:
216
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Competitive Advantage: Do Your Customers Know How Great You Are?- by Jaynie L. Smith & William G. Flanagan
This is an exerpt from the book 'Creating Competitive Advantage' by Jaynie L. Smith with William G. Flanagan. Learn how you can let your customers and potential customers know that your business provides extra value.
(Added:
24-May-2006
Hits:
576
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