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New For 2007 - The Leadership Development Resource Center brought to you by the same people that put together the Customer Service Zone

Communication is a KEY element of customer service and dealing with difficult customers.
Make sure to visit our new Communication Resource Center to help hone your communication skills.

Top : Communicating With Customers : Page 2: Communication with customers and marketing often overlap since the same strategies for communicating effectively with customers also result in good marketing. Here you'll find material to help you use information about your customers to communicate effectively.

Articles:

Giving Customers What You Want Them to Want - by Ginger Conlon
Often customer expectations are misaligned with company offerings. This may be because a customer has unrealistically high expectations, or it may be because a company has created an expectation that it does not or cannot meet. (Added: 12-Jul-2005 Hits: 952 )

Customer Service is About People - by David Saxby
Your people are the ones delivering service every day to loyal customers. Do they have the right tools to provide an excellent service experience to every customer? Excellent customer service isn't about that new CRM solution. It's about people taking care of people. Here's some practical communicationt techniques to use with customers including mirroring and matching to build rapport. (Added: 19-Jan-2006 Hits: 617 )

Choosing The Right Channel For Communicating With Customers - by Daniel Scuz and Whitney Quesenbery
Technology continues to change the customer service equation. Making the right decisions about which channels to use for marketing, communications and customer service requires an understanding of tasks, users and optimizing the use of each channel. Comparing user needs and channel strengths will help you make the right decision for your business and your customers. (Added: 22-Feb-2006 Hits: 132 )

Right on Target - by Barry Farber
Wouldn't it be great if every prospective customer you had came right out and said "Here's what's most important to my company--and here's what I need your product to do for me"? That would definitely increase your closing ratio. Usually, however, discovering a customer's hot buttons isn't quite that simple. A hot button is anything that's of major importance to a prospective buyer (Added: 1-Jun-2005 Hits: 558 )

Competitive Advantage: Do Your Customers Know How Great You Are? - by Jaynie L. Smith & William G. Flanagan
This is an exerpt from the book 'Creating Competitive Advantage' by Jaynie L. Smith with William G. Flanagan. Learn how you can let your customers and potential customers know that your business provides extra value. (Added: 24-May-2006 Hits: 452 )

Choosing The Right Channel For Communicating With Customers - by Daniel Scuz and Whitney Quesenbery
Technology continues to change the customer service equation. Making the right decisions about which channels to use for marketing, communications and customer service requires an understanding of tasks, users and optimizing the use of each channel. Comparing user needs and channel strengths will help you make the right decision for your business and your customers. pop (Added: 22-Feb-2006 Hits: 1597 )

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Pages Updated On: 28-Jan-2008 - 18:26:07





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