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Top : Customer Loyalty and Retention Strategies: It's much less costly to generate customer loyalty and RETAIN customers than to spend marketing money to attract new customers. Here you'll find discussions of approaches to customer retention and customer loyalty.

Articles:

When Happy Customers Walk Away - The satisfaction-loyalty disconnection - by na
There is a frightening disconnect between measured satisfaction and customer loyalty. For many years, senior living managers have performed customer satisfaction surveys to measure how happy various customers and consumers are with their communities. These surveys have taken many forms, but the results have been remarkably similar - customers and consumers seem quite satisfied, or happy. Another fact, however, is that satisfied customers are not predictably loyal (Added: 22-Jan-2006 Hits: 175 )

Customer Service Guide - by Government of Canada
Recommended Excellent handbook and guide on improving customer service and creating a customer service culture. From the Government of Canada. (Added: 20-Jul-2007 Hits: 128 )

Should All Your Customers Be Retained? - by ANDREW GREENYER
If a company is to spend its limited marketing budget on customer retention, such expenditures should be directed at those with the greatest potential lifetime value. Statistical models can be used to predict customer churn and future revenue from each customer. (Added: 30-May-2005 Hits: 277 )

How Does Your Garden Grow? - by Kirsten Osolind
To help your customers grow, become a catalyzing agent. Share leads, forge profitable partnerships among them, and actively demonstrate concern for their interests. Here are three tips for aspiring customer-horticulturists: (Added: 12-Jul-2005 Hits: 251 )

The Right Route to Loyalty - by R. Ganeshram
The vice president of customer loyalty services for UnumProvident Corp. tells how revamping its call center operation has insured customer satisfaction (Added: 27-Jun-2005 Hits: 476 )

Best Practices: Customer Retention - by na
Every business, large and small, depends on customers for its livelihood. Surprisingly, a great many businesses fail to honor this common-sense principle. According to TEC customer retention experts JoAnna Brandi, Howard Hyden and Chuck Reaves, excellence in customer service is the single most important element in determining your company's future success or failure. Regardless of the product or service your organization provides, you are in the business of serving customers. The CEO must transmit three essential principles to all employees (Added: 12-Sep-2005 Hits: 1071 )

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Pages Updated On: 28-Jan-2008 - 18:26:07





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