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Top : Customer Loyalty and Retention Strategies: It's much less costly to generate customer loyalty and RETAIN customers than to spend marketing money to attract new customers. Here you'll find discussions of approaches to customer retention and customer loyalty.

Articles:

Value Propositions - by na
Responding quickly to customer choices, Bovet and Martha argue, requires a new approach to business design -- a strategic model that revolves around the creation of "value nets." Over the past year, the two men have studied 30 companies with products that range from office furniture to footwear, from auto insurance to cement. Their conclusion: The combination of demanding customers and Web-enabled business models is making the old supply chain obsolete -- and is creating something far more compelling. (Added: 12-Jul-2005 Hits: 469 )

Profit from Transparency - by na
Should your customers compare prices, post opinions and pit you against your competitors? Absolutely. "There are two key principles about customer decision making. First, customers never buy solely on price. Second, prices may be transparent, but value often remains opaque. " (Added: 12-Jul-2005 Hits: 414 )

Do customers have higher customer service expectations now as compared to twenty years ago? - by Robert Bacal
It's true that customer expectations about customer service have increased and the bar has been raised. Learn about it here. (Added: 21-Oct-2006 Hits: 205 )

Best Practices: Customer Retention - by na
Every business, large and small, depends on customers for its livelihood. Surprisingly, a great many businesses fail to honor this common-sense principle. According to TEC customer retention experts JoAnna Brandi, Howard Hyden and Chuck Reaves, excellence in customer service is the single most important element in determining your company's future success or failure. Regardless of the product or service your organization provides, you are in the business of serving customers. The CEO must transmit three essential principles to all employees (Added: 12-Sep-2005 Hits: 1450 )

When Happy Customers Walk Away - The satisfaction-loyalty disconnection - by na
There is a frightening disconnect between measured satisfaction and customer loyalty. For many years, senior living managers have performed customer satisfaction surveys to measure how happy various customers and consumers are with their communities. These surveys have taken many forms, but the results have been remarkably similar - customers and consumers seem quite satisfied, or happy. Another fact, however, is that satisfied customers are not predictably loyal (Added: 22-Jan-2006 Hits: 434 )

The Right Route to Loyalty - by R. Ganeshram
The vice president of customer loyalty services for UnumProvident Corp. tells how revamping its call center operation has insured customer satisfaction (Added: 27-Jun-2005 Hits: 721 )

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Pages Updated On: 20-Oct-2008 - 22:35:26





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