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Top : Customer Satisfaction Issues and Strategies : Page 2: Customer satisfaction is the key to customer loyalty and retention. Here you will find tips, hints, techniques, etc to increase customer satisfaction and evaluate your customers' levels of satisfaction.
Articles:Too Close for Comfort? - by Barbara BundYou may want to get closer to your customers, but do they really want to get closer to you? Barbara Bund's research helped launch the drive to get close to customers. But now she warns that not all customers will appreciate the proximity... (Added: 22-Jun-2005 Hits: 284 ) Casual, Moderate, and Intense Levels of Customer/Partner Focus - by Jim Clemmer To make our teams or organizations into high performers, we need to "intensify" our service/quality levels. This can begin with management team exercises and comparing ratings from customers and/or internal partners. (Added: 29-Mar-2006 Hits: 232 ) Functionally Illiterate Consumers: A Surprising, Sizable and Neglected Market Segment - by Madhubalan Viswanathan, Jose Antonio Rosa , James Edwin Harris Marketing to functionally illiterate consumers requires a fundamental and challenging shift in thinking that goes beyond common and implicit assumptions about one's own ability as a literate manager. Being sensitive to functionally illiterate consumers in the design and execution of marketing practices can be economically and socially beneficial. (Added: 1-Feb-2006 Hits: 148 ) Four Factors That Distinguish Services Marketing | MarketingProfs.com - by Cynthia Coldren Understanding the characteristics of services can provide a unique opportunity for services producers to improve business success by rethinking their pricing models and packaging options, improving production processes and client participation, enhancing customer focus, and building employee relationship skills. (Added: 1-Feb-2006 Hits: 230 ) Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. - by Paul Greenberg True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. (Added: 12-Jun-2005 Hits: 413 ) Customer Satisfaction Through Design, Manufacturing And Supply Networks - by Chakravarty, Amiya K., Kumar K. Ravi Innovations in technology and management practices have produced a distinct paradigm shift since the days of Henry Ford. The cornerstone of competition has been cost-minimization and affordability, to increase product sales. Operational strategies have primarily been based on ways to lower cost structures. The key tactics towards this goal have been pursuing scale economies, high vertical integration, and high product standardization. (Added: 1-Feb-2006 Hits: 116 ) Related Categories:
CRM Customer Relationship Management Pages Updated On:
28-Jan-2008
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18:26:07
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