Get it from Amazon and save $9.00
Defusing Hostile Customers Workbook (Third Edition2010): A Self-Instructional Workbook For Public Sector Employees
Amazon reviewer Autumn Bells says:
Robert Bacal has filled a niche that has been empty for too long - customer service literature that focuses on the public sector. Most customer service material is geared toward the private sector - retail, manufacturing, etc. Advice on such topics as winning customer loyalty, pricing, word-of-mouth advertising, etc. doesn't always apply to the world of the government agency, the university, or the Motor Vehicles Department. In many public sector jobs, telling people "no" and telling them what they "must" do is a regular part of the job - and this leads to a natural increase in hostility from patrons. I have researched countless customer service books, programs and resources to use here at our public institution. Not only is Robert Bacal's material one of the only sources geared specifically to the public sector, it is also one of the best sources on handling upset, angry, or hostile customers that I've ever seen - for any type of workplace! Beginning with a four-part model (or process) for defusing hostile customers, he then goes into countless specific tips and techniques that are as practical as they are effective. He goes so far beyond the trite techniques found in other customer service materials to cover topics such as: · how to tell someone "no" in a way that doesn't elicit hostility · handling non-verbal intimidation · verbal self-defense · a step-by-step process for "solving" customer problems · dealing with threats · and much more! Examples of dialogue and written exercises in each section help readers apply the material. We have tried these techniques here at work and the results have been outstanding. I highly recommend this book for anyone who encounters customers, clients, patients, students, or members of the public - whether you work in the public or the private sector. This is the best source on handling customers you can find!
Top : Social CRM: With the emergence of social networking and the use of social media platforms for customer service, there is now a discussion of customer relationship management via social network channels.
Articles:
Social CRM - a dead end?
- by Axel Schultze
I love Brian Solis statement: "Take the C out of the sCRM". As our networks grow exponentially, we also may need a good tool, but we need a tool that helps us with the actual relationship - not with the data we aggregate.
Social Relationship Management as it is is currently defined may be a solution to the problem as it focuses on the relationship - not at the data. Interesting discussion. Be sure to read the comments.
new
(Added:
16-Dec-2009
Hits:
128
)
Social CRM: Not Your Father’s Customer Relationship Management | Small Business Trends
- by Brent Leary
Social CRM adds a whole new dimension to the traditional view of customer relationship management. The focus is undoubtedly on people and not technology. It’s about joining the ongoing conversations our customers and prospects are already engaged in — not trying to control them. It’s about using any tool available that will allow us to meaningfully engage with more people like them. It’s realizing people like doing business with people they like — and understanding we love doing business with people we trust.
My small business brethren know this better than anyone, and have literally put the “social” into CRM. Which is why I’m not ashamed to say my company name anymore.
new
(Added:
25-Nov-2009
Hits:
287
)
Self-Service and Social CRM ( SCRM ) Automate or Personalize
- by na
Two schools of thoughts are fighting these days around the following issue: how customers should be treated in social media space. Can customer service/support interactions be automated or the whole nature of social media channels dictates one-on-one personal conversation-based communications.
new
(Added:
14-Dec-2009
Hits:
109
)
Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone
- by Jeremiah Owyang
Salesforce launches a new set of social apps that make CRM connected to the social web. So what does it mean?
Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings.
new
(Added:
25-Nov-2009
Hits:
148
)
Social CRM - the next big thing? — Social Media Marketing UK - Brands and Social Media Blog
- by Tom Chapman
In April 2009, Jeremiah Owyang and Forrester released their latest report, ‘Future of the Social Web‘, which illustrates how social networks and marketers will have to change their strategies going forward.
The report suggests that within approximately two years, social networks will be more powerful than corporate websites and CRM systems – this can be further defined as the ‘era of social commerce’. One significant finding that marketers should make sense of and start planning for is Social CRM.
new
(Added:
25-Nov-2009
Hits:
130
)
Oracle's cle's "Social CRM" is Just Lipstick on a Pig
- by Bob Thompson
Sadly, no. Instead, Oracle promotes a vision for "social CRM" that sounds like sales automation with Web 2.0 features. Oracle's Stephen Fearon, VP of CRM On Demand & CRM Sales Development, defined social CRM in a recent podcast as "Web 2.0 techniques and networking techniques being applied to a business application."
Fine, now reps have an updated user interface on their SFA tool, and can network with each other. That's it?
new
(Added:
25-Nov-2009
Hits:
129
)
Related Categories:
CRM Customer Relationship Management Communicating With Customers
Pages Updated On:
27-Aug-2010
-
15:01:16
|
|