The CRM (Customer Relationship Management) Primer
Starting with some statistics about customer retention, loss and cost of customer acquisition, this eight minute video maps out what CRM (Customer Relationship Management) is, and how it addresses crucial business issues.
The nice thing about this video is that it’s presented in lay terms, and you don’t need a degree in computers to understand it, and it speaks the language of business, not technology.
Starting with some statistics about customer retention, loss and cost of customer acquisition, this eight minute video maps out what CRM (Customer Relationship Management) is, and how it addresses crucial business issues.
The nice thing about this video is that it’s presented in lay terms, and you don’t need a degree in computers to understand it, and it speaks the language of business, not technology.
