Today, I read two articles on branding and social media. First, I read that its even more crucial now to try to create brand loyalty via social media. Second, I read that brand loyalty is dead. It’s confusing. how can we create brand loyalty amidst…
Online customer forums and communities are exceedingly powerful tools for building customer loyalty and increasing the long term return on investment (or lifetime value) of each customer. They are also often misused and neglected because it takes a commitment of time to keep them under…
It’s harder than you might think to find really good, detailed case studies of excellence in customer service that are informative and detailed enough while also being general enough to learn from. We’re trying to pull together case studies or mini case studies we think…
Research On Customer Service – Studies Of Consumer Behavior If you want to make effective decisions about the levels of customer service your customers require to help your company be successful, you have two choices: You can read second, third, fourth, and fifth hand interpretations…
