Online customer forums and communities are exceedingly powerful tools for building customer loyalty and increasing the long term return on investment (or lifetime value) of each customer. They are also often misused and neglected because it takes a commitment of time to keep them under control, and make the user supplied content free of spam,…
Category: Customer Communities & Forums
Building A Customer Community For Small Business
Customer Communities Can Be Great For Supporting Customer, Or Really, Really Anger Provoking Over the last decade more and more companies have launched online communities, because of the cost savings, particularly if you can get customers to help each other and answer each other’s questions. Some HAVE been effective. Many more have ended up with…