How Higher Customer Engagement COSTS Companies Money

Customer Experience File When Customer Engagement Actually COSTS A Company Money by Robert Bacal In part one of these series, we mentioned that if you increase customer engagement (whatever that means, and there’s no universal definition), the result “may be that you see positive results…

A Guide To Customer Expectations Regarding Customer Service and Customer Experience In Various Industries and Niches

A Guide To Customer Expectations Regarding Customer Service and Customer Experience In Various Industries and Niches Your comments, criticisms, agreements and disagreements highly welcome. In an article entitled Customer Service and Why We MUST Get More Find Grained In Our Discussions To Improve It –…

The Myth of Going Where The Customers Are (Customer Service and Social Media)

The Myth of Going Where The Customers Are (Customer Service and Social Media) There’s a huge myth about the need to use social media to interact with and provide customer service to customers that is costing companies huge amounts of money while actually pushing customer…

Some Wild Ironies – Social Media, Twitter Fail and Customer Service

Some Wild Ironies – Social Media, Twitter Fail and Customer Service Two ironies. Both connected with Twitter, and one highlights the general ineffectiveness of Twitter for business. One – Relying On Twitter Just participated in a chat about customer service where the topic was whether…

Difficult Customers and Getting the Right Mind set

The Mental Game Of Dealing With Difficult Customers Customer File – Success With Difficult Customers – The Mind Set by Robert Bacal We all have to deal with difficult, angry or even manipulative customers. The process is usually infuriating, frustrating and time consuming. While it often seems…

How To Get DEEP Understanding Of Your Customers

Specific Techniques To Improve Your Understanding of Your Customers The Gold Standard: Understanding Your Customer Using customer service and customer experience to gain competitive advantage requires you to UNDERSTAND your customers at a fairly deep level. It’s not enough to have information about them. You…

Twitter IS A Broadcast Medium, NOT A Conversational One And Implications For Customer Service

Twitter IS A Broadcast Medium, NOT A Conversational One And Implications For Customer Service Over the last two years, I’ve noticed that conversations (dialogue, responses to tweets) have been harder and harder to find despite that fact that social media mavens keep talking about Twitter…