How CRM Software Works — Creating Customer Satisfaction with a Click

CRM basics By Lucy P. Roberts Summary: In this extensive article author Lucy Roberts explains the ins and outs of customer relationship management software (CRM), how it’s used, what CRM does and can accomplish, and how it can be misused or used badly. When people ask, “What is CRM?”…

Is Your CRM (Customer Relationship Management) System Doomed To Fail?

Set yourself up to avoid messing up your customer relationship management system with these tips By Perry Norgarb Summary: No technology is foolproof and faulty implementation can impair even the best of ideas. Here’s a take on some of the factors that can degrade the effectiveness of…

A Short Video Based Primer on CRM (Customer Relationship Management)

The CRM (Customer Relationship Management) Primer Starting with some statistics about customer retention, loss and cost of customer acquisition, this eight minute video maps out what CRM (Customer Relationship Management) is, and how it addresses crucial business issues. The nice thing about this video is…