Social media experts confuse capability vs. use, and it costs big time

Where The Customer Service And Social Media Experts Got It Wrong For the introduction to the topic of social media and customer service, and how it’s not “delivered”, click here. The Fundamental Problem: Capability Versus Actual Use When new “things” emerge, particularly new technologies emerge,…

Customer Service & Social Media A Terrible Mix For Customers

The Illusions Of Social Media As An Effective Customer Service Tool Social media is approached by companies in what can be best characterized as a schizoid, (split personality) way. On one hand with BILLION of people with accounts on Facebook and Twitter, not to mention…