How MUST Social Media Evolve To Be Effective As a Customer Service Tool? (Part 1)

As it exists now, social media is a limited tool in the quest for better customer service. What must change? How MUST Social Media Evolve To Be Effective As a Customer Service Tool? I’m starting from the end of the progression, since this is clearly…

Will Social Media Customer Service Replace Other Forms of Delivery?

One of the huge business flaws of social media as a customer service solution is that it does not result in closing other channels, so it’s an extra COST Will Social Media Customer Service Replace Other Forms of Delivery? As of this writing, social media…

Should My Company Use Twitter For Customer Service?

Twitter is just about the WORST way to interact with customers. Should My Company Use Twitter For Customer Service? There isn’t an easy answer to the question, but if you want one in a nutshell, here it is: If your sole purpose in using Twitter…

Will Social Media Revolutionize Customer Service, As Many “Experts” Suggest?

The only revolution here is that social media makes customer service more complicated, more prone to error, and adds up to more frustration for customers Will Social Media Revolutionize Customer Service, As Many “Experts” Suggest? The answer to that question might be that it depends…

Why Is Twitter A One-Way Broadcast Medium?

Twitter as a broadcast, one way medium What Are The Implications Of People Using Twitter As A Broadcast One-Way Medium? ALL of the research suggests that contrary to all the expert advice on Twitter, companies and individuals use Twitter as a one-way communication method; in…

Does Social Media Increase Online Sales?

Social media is a better marketing platform than a customer service platform, but it’s still hard to separate sales directly attributable to social media Does Social Media Increase Online Sales? I’ve been saying for over two years that social media has been overhyped in almost…

How are companies trying to use social media platforms to improve customer service?

Trying to use social media doesn’t meanĀ  companies are succeeding at improving customer service via social media How are companies trying to use social media platforms to improve customer service? You are probably aware that companies are using social media platforms to try to communicate…

Sharing Metrics With Customer Representatives

Share data and metrics with customer facing staff if you want a customer focused organization. Should managers and executives share customer service metrics with customer service staff? The simple answer here is YES. The complex answer is YES, too. There is a very strong tendency…

What Should Customer Service Training Include?

Most customer service training is way too superficial and misses many important skills What Should Customer Service Training Include? One essential in improving customer service and customer service skills is to ensure that your employees have the necessary skills AND knowledge to provide a satisfactory…

What Types of Customer Service Situations Should Employees Be Trained in and Prepared For?

A list of possible customer situations customer service resps should be taught to deal with What Types of Customer Service Situations Should Employees Be Trained in and Prepared For? Customer service representatives need to be able to deal with both routine and non-routine customer service…