Nonsense Numbers: $75 Billion Lost Due To Poor Customer Service….But Where Does It Go?

In an article entitled Businesses Lose $75 Billion Due To Poor Customer Service, appearing in Forbes and dated May 17, 2018, customer service “expert” Shep Hyken explains: NewVoiceMedia’s 2018 “Serial Switchers” report reveals that poor customer service is costing businesses more than $75 billion a year. That’s…

Important Conclusions: What Customers Want

Radical Customer Service – Understanding Customers Important Conclusions About What You “Think” You Know About What Customers Want, and The Power of Customer Service continued from You can’t “understand customers”. You can only understand customers within the context they operate ; their locations, cultural backgrounds,…

Bad Research, Bad Customer Service Everywhere

Radical Customer Service What You Absolutely Need To Know About Customer Service Research So You Won’t Make Bad, Costly Decisions There’s a huge and lucrative research industry that examines customer and consumer behavior. There are probably several hundred companies that do this kind of research,…

You Know Less Than You Think About Your Customers

We Know Much Less About Customer Behavior Than You Think Why It’s So Hard To “Understand Customers” You’d think it would be easy to determine what customers want. Just ask them. Or, better yet, observe their behavior.. There really aren’t any other options. If businesses…