Discover Intended Outcomes to Manage Customer Experience Effectively

Part of providing great customer experience is making sure you understand the customer’s intended outcomes By Lynn Hunsaker When a customer asks you a question, do you double-check your assumptions about their intended outcome? So often we take inquiries at face value, or simply assume…

The Great American Customer Service Unawareness Campaign (free customer service advice)

By Tim Knox Summary: In this entertaining article, the author deals with the issue of whether “the customer is always right” and explains, in a gentle way why entrepreneurs need to pay a lot of attention to customer service quality. Q: I’m so sick of you so-called…

The History of CRM — Moving Beyond the Customer Database

The brief history of customer relationship management – more than just basic data By Lucy P. Roberts Summary: It might help users of CRM to understand its origins and development over time, and some of the changes that have occurred in terms of customer relationship management software, technology…

CRM 101: Customer Relationship Management for Beginners (free CRM advice)

Customer relationship management for beginners By Scottie  Hawksworth Summary: In this brief article, Customer Relationship Management, often abbreviated as CRM is explained in straight-forward terms, and includes how CRM works, and its benefits. Customer Relationship Management, abbreviated “CRM,” is the term for  a business strategy that is designed…

Identity Theft is a Major Problem: Whose Responsibility is It to Protect the Consumer? (Expert Advice)

By Cindy Schroeter Graham Summary (Ed.): Perhaps due to the reliance on technology, customer information, confidential records, and other financial and personal information need to be protected to prevent criminals from using that information to commit crimes or fraud. Who’s responsibility is it? Consumers can only do so much, and…

How CRM Software Works — Creating Customer Satisfaction with a Click

CRM basics By Lucy P. Roberts Summary: In this extensive article author Lucy Roberts explains the ins and outs of customer relationship management software (CRM), how it’s used, what CRM does and can accomplish, and how it can be misused or used badly. When people ask, “What is CRM?”…